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Corporate chains have massive marketing budgets. Entire teams dedicated to paid ads, sponsorships, and access to avenues to get in front of new customers. Our favorite Virginia Highland spots? They have us, and we have YOU.
A few small habits from the people who love this neighborhood can make a real difference for the businesses that make it worth loving. And none of it costs a dime.
It takes about two minutes, but the impact lasts a lot longer. When someone who's never been to Virginia Highland searches for a place to eat, shop, or play, Google, Yelp, or even Nextdoor reviews are what help our local businesses show up and stand out. A few genuine sentences about what you loved is all it takes to bring new faces through the door.
Next time you're snapping a photo of your meal, your new favorite find, or a class you loved, take a second to tag the business. A quick story or post puts them in front of your entire network. Word of mouth has always been the most powerful form of marketing, and social media is simply word of mouth at scale.
It might feel small, but engaging with a business's social media posts, even just a like or a quick comment, tells the algorithm to show their content to more people. Following their accounts ensures you see what they're up to, and every bit of engagement helps them reach beyond their existing audience.
It costs nothing, but it’s the kind of small effort that pays back in buzzing dining rooms, lively sidewalks, and a VaHi that feels more alive every time you show up for it.
Discover all the restaurants, shops, and local businesses that make VaHi special at virginiahighlanddistrict.com/eat-shop-play.
