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Virginia Highland District Year End Review – 2023

We were proud to see our events like Porchfest and Winterfest become staples of the community and to reach milestones like hitting 10k followers on Instagram.
January 17, 2024

Virginia Highland District Year End Review – 2023

Happy New Year!

This year Virginia Highland District Association (VHDA) is excited to enter its fourth year of existence! During 2023, we were proud to see our stellar events like Porchfest and Winterfest become staples of the community and to reach milestones like hitting 10k followers on Instagram. To say we learned a lot would be an understatement and as we continue to grow, we truly appreciate your support!

Take a look back on our year with us 💫

January

  • New business: Switchyards opens its first VaHi neighborhood work club

March

  • First Community Clean-up of the year
  • VaHi Farmers Market launches year three at Farm Burger parking lot
  • Owner Happy Hour with topics including local events, VaHi’s 311 Task Force, and a visit from Invest Atlanta

April

  • Spring Planting brings summer perennials to the district
  • Kinship’s Sunday Smokin’ Sundries series raises money for the Georgia Organic Farmer Fund

May

  • Third Annual VaHi Porchfest & Rock n Run
  • New: Vendors on Adair Ave and We The Party Band Finale Show

June

  • VHDA hires an event coordinator!
  • Food Truck Friday series begins on the third Friday through September, hosted at Neighbor’s Pub
  • First Make Music Day Atlanta – full day of live music in collaboration with Atlanta Main Street cohort

July

  • Community Clean-up has a great summer turnout

August

  • VHDA’s first Annual Meeting open to the public, hosted at YWCA
  • @virginiahighlanddistrict Instagram hits 10k followers

September

  • VHDA turns three!
  • New business: Yakitori Kona opens at the corner of Virginia Ave and North Highland Ave
  • Farm Burger Dine-Out in support of the VaHi Farmers Market raises almost $500
  • VHDA launches its inaugural 2022 archival book, Alive in VaHi
  • Owner Happy Hour with topics including “Homelessness in the Highlands” with PAD, small business social media strategy, and team-building with Splatter Studio

October

  • Launched our monthly roundup series showcasing the happenings of VaHi business members throughout our communication channels
  • The Dirty Tea opens in the Atkins Park node
  • Barre in the Park with Pink Barre Owner, Kamila, at John Howell Park
  • Last quarterly Community Clean-up of the year
  • Resident Sponsor Fall Drive raises almost $5000
  • VaHi’s favorite, Candy Crawl hits record turnout
  • VHDA merch becomes available at Virginia Highland Books, including hat, archival book, postcards, and stickers

November

  • Fall Planting volunteers pack district planters with winter perennials
  • Launched inaugural Taste of VaHi Restaurant Week
  • VaHi Farmers Market season comes to a close
  • Wreath-raiser launched with Trees for Tuition raises $300
  • New business: Ash Coffee, opens on Virginia Ave

December

  • Third Annual VaHi Winterfest – Gift Market, Jingle Jog, Holiday Parade, and Kids Corner
  • New this year: Tour of Lights rebrands to a Block Party
  • Season’s Greeting backdrop hand-painted by local artist Brittany Hester
  • The Localist App launches
  • Christmas at Dad’s – festive holiday bar series
  • VHD receives “Main Street of the Month” honor from the Georgia Main Street program

Other Fun Projects

  • Donated two blue ping pong tables to North Highland Park
  • Worked with City Planning to install a designated food truck parking spot in Atkins Park node
  • Donated over $1000 to Midtown High School Marketing Department for our T-shirt Design competitions
  • Redesigned website for clarity, optimization, and updating brand assets
  • VHDA onboard new staff to support marketing needs of the district and small businesses
  • Consulted with other neighborhood associations in Atlanta through the Atlanta Main Street Program

Thank you to our 2023 Community Partners

VaHi Church – Druid Hills Presbyterian Church – Grace Lutheran – YWCA – SPARK – VHE – Midtown High School – Rough Draft Atlanta – Virginia-Highland Civic Association – VaHi Security Patrol – Atlanta Beltline INC – Atlanta Dept of Planning  – Georgia Main Street  

2023 Communications

We take pride in and spend considerable effort on all outgoing communications. Whether on our website, newsletter, printed marketing, or social media, the goal is to attract visitors near and far to the Virginia Highland experience, to support our local economy and culture, and to keep residents informed about the neighborhood.  

Instagram

  • 12,144 followers, up 47% from 2022
  • 53,935 Instagram profile visits, up 48% from 2022

Newsletter

  • 2,490 subscribers, up 19% from 2022
  • 26 campaigns sent with 76% open rate and 8% click rate

2024 Calendar

We hope you’ll join us in the new year! Check this year’s calendar of events.

We couldn’t do it without your support!

Did you know VHD is a 501c3 tax-deductible nonprofit organization? If you’d like to be more involved, please join the over 80 residents who have become VHD Resident Sponsors. Help us focus our initiatives and receive awesome perks!

Sign up to become a Resident Sponsor

Investing in VaHi District’s future 💫

2024 Proposed Budget

2023 Profits and Loss

Thank you to our 2023 Sponsors!