Event Sponsorship Guide
Get in TouchFrom major street festivals to hyper-local wine walks, Virginia Highland District events attract over 130,000 attendees annually, and we offer brands like yours a front-row seat on Atlanta’s Front Porch.
Our Audience
Upper-income, highly educated, city-savvy
Demographics
37.4
Median Age
48%
Male
51%
FeMale
$112k
Average household Income
80%
Have Bachelor's and/or Master's Degrees
INSTAGRAM
33K
Followers
667K
reach
newsletter
4.1k
subscribers
74%
OPEN RATE
Website
203
impressions
6.5%
avg click through rate
Real Impact
Every sponsorship level comes with real impact and visibility, digital marketing, on-site signage, press coverage, merchandise, activation space, and custom opportunities, all backed by the best events and marketing team in the city.
Bundle & Save
Annual Packages
Get in front of the whole neighborhood, all year long. Annual sponsors enjoy a presence across every signature event in the district, with tiered benefits ranging from co-branded features to full category exclusivity.
GET IN TOUCH
Sponsorship levels start at $7,500.
Jan. 30, 2027
Mardi Gras Fest
Mardi Gras Fest brings a parade, a food fest, and an after party that's easy to lean into, whether that means marching in the parade or handing out beads from your booth. Sponsors don't just show up here, they become part of the fun.
ATTENDANCE
25,000
COST
Free to attend
AUDIENCE
Neighborhood Local
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Sponsorships start at $1,500.
Sundays, April-November
VaHi Farmers Market
The market has become a neighborhood staple, and we're looking for local families to help make sure it stays that way for years to come. It's a feel-good, once-a-year gift back to the morning routine you love, with community recognition for the role you played in keeping it going.
ATTENDANCE
1,200 per market
COST
Free to attend
AUDIENCE
Intown Atlanta Local
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Sponsorships start at $3,000.
May 15, 2027
Porchfest
Porchfest has become Atlanta's most popular event of the year, a premier destination where 100 bands perform on 50 porches for a day of nonstop, local live music. With visibility nothing else in the city, sponsors get unbeatable exposure at the neighborhood's biggest stage.
ATTENDANCE
30,000
COST
Ticketed
AUDIENCE
Regional Draw
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Sponsorships start at $2,500.
Dec. 12, 2026
Winterfest
Winterfest offers endless ways to get in on the fun, whether that's the Jingle Jog 5k, Gift Market, or Kids Corner, so you can sponsor the piece that fits your brand best. Enjoy constant foot traffic all day long, in a family-friendly setting built for maximum awareness.
ATTENDANCE
12,000
COST
Free to attend
AUDIENCE
Intown Atlanta Local
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Sponsorships start at $2,500.
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Hear From Our Partners
"We had an absolute blast! The street activation was amazing. It couldn’t have been a more perfect day, and we can’t wait to do it all over again next year. This was the best Porchfest to date for us."
Stuart Kent
Lazyface
"Kudos to all of your hard work — the vibes and overall setup were incredible, and it was a pleasure connecting with all of the Porchfest attendees. Participating was truly an honor and such a wonderful experience. We’re looking forward to continuing our relationship with your organization."
Haley Bryan
Hive Bev Co
"We loved seeing the success of the event and as always, it was an amazing experience to connect directly with some of our core fans in the community. I also wanted to give a shoutout to you and your team — our staff highlighted how seamless the logistics were throughout the day. Great job all around."
Trey Mack
Atlanta United FC
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