Virginia Highland District Association (VHDA) is a 501(c)(3) nonprofit focused on keeping the North Highland commercial corridor vibrant, safe, and prosperous.
Virginia-Highland
Atkins Park
Amsterdam Village
Morningside Village
Virginia Row

Economic Development

Supporting small businesses and driving foot traffic.

Community Engagement

Bringing people together through events and programming.

Partnerships & Advocacy

Working with stakeholders to strengthen the district.

Beautification

Enhancing our main street's appearance and public spaces.

Safety

Creating safer streets to gather.

large companies have super-sized budgets for marketing. we have vhda to help our business thrive.

Anthony Vipond,

Founder of Whiskey Bird

Impact you can measure.

1,650

hours of patrol coordinated

60%

increase in district foot traffic

$2.2M

in local economic activity generated

90K

EVENT attendees welcomed in 2025

105

community events and programs hosted

40

new businesses opened since 2020
Beautification

Impact you can see.

Look up, and you'll notice it: warm white lights wrapped around every tree and custom branded light pole banners. Look around, and you can't miss it: lush planters with seasonal flowers and in-ground landscaping. Behind the scenes, a weekly landscaping crew keeps it all looking sharp.

And this is just the beginning. The district has more in store, with enhancements, amenities, and eye-catching details on the horizon.

$500K

invested in beautification projects
Storefront entrance with a planter of seasonal flowers — placeholder pending real Porchfest photography

The first 5 years

A message from our founders.

Support VHDA

Run by people who live here, love here, and show up here.

VHDA Board, TEAM, & COLLABORATORS
VHDA is powered by a board of local business owners, community experts, and multidisciplinary professionals all invested in the betterment of the Virginia Highland District.

VHDA BOARD OF DIRECTORS

Lindsay

Wheeler

President, Co-Founder

Rich

Chey

Vice President

Steven

Wilt

Treasurer

Matt

Perrine

Secretary

Becca

Bauer

John

Closs

Eric

Erickson

Ron

Farmer

David

Hicks

Mark

Jeffers

Chris

Lybeer

Ron

McMurtrie

Julie

Schoen

Eunice

Taylor

Anthony

Vipond

VHDA TEAM

Jonathan

Beck

Public Space Manager

Email

Ryan

Connor

Partnerships Manager

Email

Mike

Grad

Director of Events

Email

Sarah

Miller

Director of Marketing

Email

Zach

Oberholtzer

Farmers Market Manager

Email

Lee

Woodsmall

Director of Memberships & Development

Email

Creative Collaborators

Sarah

Carpenter

Director of Brand Strategy & Design

Katie

Costa

Graphic Designer

Carly

Shortland

Farmers Market Assistant

Lili

Stadler

Content Creator

Interested in learning more about VHDA?

Submit a request for additional information about our organization, operations, and documentation.

FAQs

What is the Virginia Highland District Association (VHDA)?

VHDA is a 501(c)(3) nonprofit co-founded in 2020 by residents Lindsay Wheeler and Katie Voelpel, in response to a wave of business vacancies during the COVID-10 pandemic. Since then, VHDA has grown into the driving force behind the district's small business community, working to keep the North Highland corridor vibrant, safe, and thriving.

That means investing in beautification projects like warm tree lighting and seasonal planters, organizing beloved neighborhood events like Porchfest and Winterfest, supporting local businesses through marketing, and advocating on behalf of thvve district's economic interests.

VHDA is run by a volunteer Board of Directors, alongside a small paid staff, all dedicated to making Virginia Highland's business district and broader community the best version of itself.

For more information about the board, its governance and related information please email VHDA Board Secretary, Matt Perrine at matt@virginiahighlanddistrict.com.

What is the difference between Virginia Highland District Association (VHDA) and the Virginia-Highland Civic Association (VHCA)?

VHDA and VHCA are separate organizations with distinct, complementary roles. VHDA, founded in 2020, is the business association, focused on strengthening the local commercial district. VHCA, founded in 1971, is focused on advancing public safety, sustainable planning, and education, preserving parks and green spaces, and fostering civic engagement on behalf of neighborhood residents. The two organizations work together to support Virginia Highland as a whole.

How can I get involved?

However you'd like to pitch in, we'd love to have you! Opportunities include volunteering at an event, blog writing, modeling at photoshoots, joining an event planning committee, sponsoring an event, making a donation, and more. Be sure to subscribe to our newsletter and follow us on Instagram to stay in the loop on upcoming opportunities!

Awards & Accolades

Main Street America logoAtlanta Urban Design Commission Design Awards logo

Contact us

Whether you've got a question, a partnership idea, or just want to say hello, we're always glad to hear from you.

Contact